In December, Emma booked her first big commercial for DIRECTV. But it was not your ordinary gig.
From what we understand, the company wanted to do something uber creative for its end of the year executives meeting. As a surprise, the CEO decided to shoot a commercial that depicted all of its executives as young kids talking about their accomplishments and vision for the company. The spot wouldn’t air on TV but it would definitely be a DIRECTV keepsake. We were excited!
Emma was cast as “Karen,” a DIRECTV Internet Technology executive who was of Greek descent. Isn’t it interesting how Emma can go from being almost cast as a young Reese Witherspoon to someone who’s Greek? She’s a chameleon!
When we got the wardrobe list, it asked us to bring all Emma’s office/professional attire. Uh, yeah. Should I throw in the heels as well? I mean aside from a cardigan (that has a rainbow peace sign on it), the child owns nothing that resembles professional garb. Her manager told us that we shouldn’t panic and that they would provide the clothes for her at the fitting.
Sure enough, Emma looked like she was ready for Wall Street. Or El Segundo. The company’s HQ.
Emma’s lines were pretty complicated. She had to say things like:
“When I grow up I want to work with transactional websites. I want to make customers ridiculously happy.”
And…
“Our new loyalty program saved over xx thousand customers. That’s a lifetime value of over $xx million dollars. directv.com signed up thousands of new subs.” (Editor’s note: had to delete the actual numbers)
Here’s the kicker. Emma nailed it in two takes! We received the reel last week, and she was great! Here are some pics from the set.
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The Stagemomma.
Well, my husband says I’m not allowed to post the video. Enjoy the pics!
Did you get the video through your agent or did you contact the production company directly? Our son was in the shoot too, but we haven’t gotten a video of it.
we actually got it from DIRECTV. They called to get our mailing address and sent it to us. Which one is your son? It is HILARIOUS!
Paul – the one behind the desk talking to all of his direct reports.
No one called us – we’ll have to figure out who to contact at the company.
He was great. The star!
Thanks! That’s great to hear. He was in the studio a long time because he had so many lines and reactions (but he never knew the lines he was reacting to!).
We can easily make a copy and send it to you.
Let me know.
ariel@westcottpress.com